Run 4 Wales (R4W) is a not-for-profit social enterprise and charitable trust set-up to promote, manage and deliver major sporting events.
Established in 2012, we have grown into one of the UK’s best-known mass participation event organisers, driven by a desire to deliver world-class events with a positive social agenda. Our events provide a platform to champion mental health, women’s running, community regeneration, diversity, volunteering, fundraising and environmental sustainability. Our surpluses are invested into grassroots sport and community projects through our charitable foundation.
R4W is a part of the London Marathon Group, after forming a joint venture company with London Marathon Events in 2023. The organisations work together to deliver impact with a focus on inspiring more children to become active and broadening further the diversity of participation in its events.
In 2025, we acquired Always Aim High Events, in a move that saw two leaders in the Welsh sporting sector join forces to deliver Wales’s most iconic mass participation events from bases in Cardiff and the Always Aim High Events HQ in Llanberis. AAHE was established in 2011 and has a portfolio of well-established events, showcasing the best of Wales’s natural environment.
Events Portfolio
We have an ambitious and developing portfolio of events with experience in the delivery of running, cycling and multi-sport adventure races.
By focusing on delivering events with beautiful locations and courses, sector-leading event experience and regular and engaging communications we have built a fiercely loyal fanbase. Our events deliver significant impact to their host economies and a platform to raise much needed funds for a range of charities and good causes. Our engaged and committed community of followers provide opportunity for brands and organisations to interact with individuals who are deeply passionate about the environment, leisure, nutrition, technology, health and wellbeing.
Advisory Services
With experience of securing bids and delivering a range of one-off World Championship events, we offer advisory services to sports and governing bodies using proven ability to deliver complex and prestigious global events and expertise around a number of critical functional operational areas including accommodation, accreditation, anti-doping, broadcasting, environmental sustainability, finance, governance, marketing, media operations, procurement, protocol and volunteering.
History of Run 4 Wales
